GWM - Social Media

Visual design and art direction project developed for automotive brand GWM (Great Wall Motors). Based on the brand’s global guidelines, I created a set of social media and Meta Ads assets, tailored for campaign objectives such as vehicle launches, brand awareness, website traffic, and lead generation.

The visual approach focused on delivering a modern, tech-forward, and trustworthy aesthetic, while preserving the consistency of GWM’s brand identity. Each creative was designed to perform effectively across formats like carousels, stories, reels, and both static and animated ads.

Beyond visuals, the project included adaptation to multiple resolutions, responsive formats, effective typographic hierarchies, and color harmony aligned with the brand’s visual tone.